centre of excellence
Manchester City Centre
Marketing & PR for Small Businesses Diploma Course
Whats Involved5 Modules
No time limit for completing your course
150 hours of study
The Marketing & PR for Small Businesses Course simplifies the learning process with easy-to-understand, straightforward, and useful techniques that you can apply to your business straight away; ensuring straightforward your own strategies, with actionable tactics and results that you can evaluate, build and learn from.
Most small businesses are the manifestation of a dream. The business owner behind them dreams of being their own boss or selling a service or product in which they truly believe. They might be setting up a home business to supplement a low-paying day job, or they may have seen a gap in the market and took the plunge to plug it with an idea that excites them so much they can barely sleep at night.
Rarely does someone go into business because they want to spend hours figuring out ways to persuade customers to engage with them, buy from them, or even notice them. They want to set out their stall and let the success just happen.
In the real world, it doesn’t work that way. In the real world the most critical skills any business, small, medium-sized or otherwise, can have is their ability to communicate – and that, essentially, comes down to marketing and PR. No matter how original or special a small business’s product or service is, without any marketing and PR efforts they will not succeed.
The reason for this is straightforward. Through marketing and PR your product or service has a chance to be promoted to and discovered by potential clients. Without it, those same clients won’t hear about your business. They won’t be able to purchase what you’re offering, and your business will not be able to make sales and will probably close.
It sounds drastic, but the truth is that half of all small businesses in the UK fail within the first five years. While this is a gloomy statistic it can also be used to highlight an important fact: No matter what your business is, marketing and PR can make all the difference between rising up or falling flat.
This Marketing and PR for Small Businesses home study course is thus designed to guide new small business owners (or those thinking about starting their own venture) through the simple steps of how to communicate about their products or services to potential customers.
The course sets out to demystify exactly how a small business can benefit from these two disciplines and offers clear choices on the different marketing and PR tactics that businesses employ today.
Managing marketing and PR is not rocket science. However, it does take time, thought, commitment and a little creativity to incorporate it into your overall business structure and action plan.
In the comfort of your home and in your own time, you can then use this course to become familiar with the principles of marketing and PR and to start developing your individual strategy.
Understanding just how vital marketing and PR are to your burgeoning small business and its future is crucial, but with these first steps, your business is already moving forward.
This Course would suitFor those who are setting up their own business or have an established business but would like to grow or is struggling to achieve what you had hoped, the Marketing & PR for Small Businesses Course is essential.
Those who already work within the marketing and PR industries or are interested in doing so will also learn a lot here, as the course provides a wealth of information and tips.
Qualification obtainedThe Marketing & PR for Small Businesses Course will take you up to 150 hours to complete working from home. There is no time limit for completing this course, it can be studied in your own time at your own pace.
This course is certified by the IANLPC (International Association of NLP & Coaching) and the IAHT (International Alliance of Holistic Therapists), both of which are internationally recognised organisations. The IAHT certify personal development, health, fitness and nutrition courses. The IANLPC is a global support network for NLP Professionals and coaches, including the fields of Life Coaching, Hypnotherapy Business Coaching, Leadership, Nutritional, CBT, Personal Development and Holistic Therapy.
About the provider
The Centre of Excellence
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Whether you're looking to learn a new skill, to gain a qualification for a new career or to start a new business, Centre of Excellence can help you to achieve your goals and get to where you want to be. Our reputation has thrived by word of mouth; to us we couldn't ask for a better way to inform every